DC Shoes, Inc. produces footwear for extreme sports, specifically skateboarding, snowboarding, surfing, motocross, and BMX. Two million pairs of DC shoes were produced in 2001. The company also sells shirts, pants, jeans, shorts, jackets, caps, backpacks, and other accessories. DC Shoes experienced explosive growth during the mid-1990s and remained one of skateboarding's top brands. It has been able to successfully gain nationwide, mall-based distribution while keeping hard-core skateboarders loyal by offering exclusive designs through skate shops only.