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FRED PERRY

The Fred Perry laurel wreath has developed into one of the best known and most instantly recognisable logos in the fashion world. The origins of the laurel were, perhaps not surprisingly, derived from Fred's sporting pedigree as a threetimes winner of Wimbledon and a Davis Cup champion.
Although, this very nearly wasn't the case. Amusingly, the first logo that Fred considered was actually a pipe.

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