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In 1962, the S' Paulo Alpargatas company began to produce a sandal based on the design of the Japanese flip flop, called the zori. However, instead of using straw to make them, they used rubber, which made a very comfortable and durable sandal. In the 1960s, Havaianas were sold at small, neighborhood stores for a low price, and were purchased exclusively by the lower classes. For this reason, Havaianas were known as cchinelos de pobrea (poor man's flip flops) during this period. 

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