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OAKLEY

A mad scientist named Jim Jannard began questioning the limits of industry standards. “No one believed my ideas,” said Jim. “No one would listen.” In 1975, he went into business for himself. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there. 
In his garage lab, Jim developed a new kind of motorcycle handgrip with a unique tread and a shape that fit the rider’s closed hand.

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